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At the intersection of education, marketing, and transformation /
There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sit...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York : Brighton, MA :
Touro College Press ; Academic Studies Press,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers. |
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| Descripción Física: | 1 online resource (159 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781618113191 1618113194 |