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Dexterity in global business : a cross-dimensional analysis /
Emerging markets today not only provide multiple goods and services to customers but also expose their behavior to cross-cultural differences and innovations. The specialization of the production process has also brought cultural changes with business penetrations in the low production skills region...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hauppauge, New York :
Nova Science Publishers, Inc.,
[2013]
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| Colección: | Business economics in a rapidly-changing world series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Emerging markets today not only provide multiple goods and services to customers but also expose their behavior to cross-cultural differences and innovations. The specialization of the production process has also brought cultural changes with business penetrations in the low production skills regions across multiple countries. The international partnering in reference to production technology, co-branding, distribution and retailing may bring high success to the companies of the home countries by increasing market share in the region, as well as augmenting customer value for mutual benefit. Gl. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource |
| ISBN: | 9781629480701 1629480703 |