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Marketing Automation with Eloqua.
This book is a practical guide following a step by step approach to create, edit, customize and upload your marketing campaign using Eloqua. If you are a marketing professional or business analyst who wants to use Eloqua to manage demand generation, lead scoring, e-mail marketing, and build digital...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Packt Publishing,
2013.
|
| Colección: | Professional expertise distilled
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 490 | 0 | |a Professional expertise distilled | |
| 520 | |a This book is a practical guide following a step by step approach to create, edit, customize and upload your marketing campaign using Eloqua. If you are a marketing professional or business analyst who wants to use Eloqua to manage demand generation, lead scoring, e-mail marketing, and build digital marketing campaigns, this book is ideal for you. No previous knowledge of Eloqua is required. | ||
| 505 | 0 | |a Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Creating your First Campaign; Navigation overview; Creating an e-mail; Creating a segment; Creating the campaign; Summary; Chapter 2: Eloqua Campaigns; Campaigns overview; Campaign entry; Tracking external sources to landing pages; Tracking external sources with forms; Offline campaign components; Offline activity -- external assets and activity; Direct mail; Best practices of a campaign; Summary; Chapter 3: Creating Your Next Campaigns; Campaign components. | |
| 505 | 8 | |a AUDIENCE componentsASSETS components; DECISIONS components; ACTIONS components; Designing a campaign; Building our campaign; Campaign ASSETS; Summary; Chapter 4: Assets Overview; Component Library; Images; File Storage; Hyperlinks; Field Merge; Email Header; Email Footer; Shared Content; Dynamic Content; Signature Layout; Signature Rule; Summary; Chapter 5: Managing E-mails; Building e-mails; Creating a template; Editor overview; Border and background; Standalone images; Text, field merges, hyperlinks, and images; Shared content; Signature; Header and footer; Creating e-mails; Dynamic content. | |
| 505 | 8 | |a Managing subscription preferencesE-mail deliverability and testing; Updating the campaign; Summary; Chapter 6: Managing Forms; Creating a form; Adding form fields; Creating a new contact field; Hidden form fields; Adding processing steps; Form processing step overview; Processing steps for our form; Update Contacts -- With Form Data; Send Notification Email; Redirect to Web Page; Subscribe Contacts Globally; Add to Program; Add to Shared Contact List; Updating the campaign; Summary; Chapter 7: Managing Landing Pages; Building landing pages; Creating a template; Editor overview. | |
| 505 | 8 | |a Background and containerStandalone images; Text; Page snippets; Creating the landing pages; Shared content; Dynamic content; Updating the remaining pages; Updating the e-mails; Updating the campaign; Summary; Chapter 8: Contact Segmentation; Contact-centric data model; Account and e-mail address data; E-mail, website, and form activities; Lead scores; Campaign activity; Custom objects and events; Opportunities; Segments; Filter Criteria; Individual Contacts; Upload Contacts; Shared Filter; Shared List; Updating the campaign; Summary; Chapter 9: Campaign Activation and Analysis; Lead Scoring. | |
| 505 | 8 | |a Shared filtersLead scoring shared filter; Visited landing page shared filters; Updating the campaign; Campaign activation; Campaign analysis; Summary; Index. | |
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