How to use type /

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Offers an introduction to the use of type in design for print and screen. This title provides a practical introduction for those studying all pathways of graphic design. It discusses who uses type, where and when type is employed, and, audience and appropriateness of type and communication.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Marshall, Lindsey
Otros Autores: Meachem, Lester
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Laurence King, 2012.
Temas:
Graphic design (Typography)
Type and type-founding.
Graphic arts.
Typesetting.
Arts graphiques.
Composition (Industries graphiques)
graphic arts.
graphic design.
composition (printing preparation)
typesetting.
ART > Techniques > Drawing.
Acceso en línea:Texto completo
Texto completo

MARC

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100 1 |a Marshall, Lindsey. 
245 1 0 |a How to use type /  |c Lindsey Marshall & Lester Meachem. 
260 |a London :  |b Laurence King,  |c 2012. 
300 |a 1 online resource (208 pages) :  |b color illustrations 
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337 |a computer  |b c  |2 rdamedia 
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504 |a Includes bibliographical references (page 204) and index. 
520 |a Offers an introduction to the use of type in design for print and screen. This title provides a practical introduction for those studying all pathways of graphic design. It discusses who uses type, where and when type is employed, and, audience and appropriateness of type and communication. 
588 0 |a Print version record. 
505 0 |a How to use Type; Contents; Introduction; What is type?; Why is the way we use type important?; Who uses type?; Where and when is type used?; Chapter 1: The basics; The anatomy of type; Categories of type; Combining typefaces; Selecting typefaces; Families of type; Expert sets; Measurement of type; Structure of a letterform; Counterforms; Case study: "Theater and Engineering" exhibition publicity; Chapter 2: Using the typeface; Legibility and readability; Upper and lower case; Line measure and spacing; Color and size; The typeface; Background; Type on screen; Paragraphs; Layout; Type and image 
505 8 |a Graphic elementsCase study: Amnesty Aktion magazine; Chapter 3: Designing with type; The design process; Experimentation; Design considerations; Tools; Refining; Case study: Mozambique Toy Soldier Typography; Chapter 4: Communication; Forms of communication; Meanings; Context; Impact; Rhythm and repetition; Visual continuity; Type as image; Symbols and graphic devices; Case study: Combine box letterform system; Chapter 5: Color and movement; Color of type; Using color to create hierarchy; Color and symbolism; Technical issues relating to color; Type and movement; Case study: Jesus Iso 
505 8 |a Chapter 6: Experiments with typeExperimental techniques; Type out there; Self-generated experiments; Surfaces; Type in three dimensions; Type as image; Pattern and decoration; Case study: Site-specific work at Casa FOA exhibition; Chapter 7: Production considerations; Evaluation; Preflight; Choice of stock; Print processes; Color in production; Production for print; File formats for print; Production for screen; Legal issues and accessibility; Case study: Promotional brochure; Glossary; Further reading & Websites; Index; Picture credits 
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650 0 |a Graphic design (Typography) 
650 0 |a Type and type-founding. 
650 0 |a Graphic arts. 
650 0 |a Typesetting. 
650 6 |a Arts graphiques. 
650 6 |a Composition (Industries graphiques) 
650 7 |a graphic arts.  |2 aat 
650 7 |a graphic design.  |2 aat 
650 7 |a composition (printing preparation)  |2 aat 
650 7 |a typesetting.  |2 aat 
650 7 |a ART  |x Techniques  |x Drawing.  |2 bisacsh 
650 7 |a Graphic arts.  |2 fast  |0 (OCoLC)fst00946595 
650 7 |a Graphic design (Typography)  |2 fast  |0 (OCoLC)fst00946640 
650 7 |a Type and type-founding.  |2 fast  |0 (OCoLC)fst01159951 
650 7 |a Typesetting.  |2 fast  |0 (OCoLC)fst01159975 
700 1 |a Meachem, Lester. 
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