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Consumer behavior 2014 /
Consumer spending accounts for 69% of the U.S. gross domestic product, or $11.1 trillion. Consumer Behavior, 2014 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their share of this market. It pr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Loganville, GA :
Richard K Miller & Associates,
[2014]
|
| Edición: | 10th edition. |
| Colección: | RKMA market research handbook series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- pt. 1. The American consumer. Demographic overview
- Consumer spending
- Retail spending
- Use of time
- Use of media & the Internet
- Consumer income & wealth
- Consumer debt
- pt. 2. Shopping behaviors. Competition between shopping channels
- In-store shopping
- Online shopping
- Mobile shopping
- Peer-to-peer shopping
- pt. 3. Behavior analyses. At home
- Away from home
- Brand loyalty
- Buying American-made
- Buying local
- Consumer confidence
- Customer satisfaction
- Environmentally conscious consumerism
- Gift giving
- Influence of gasoline prices
- Payment preferences
- Post-recession consumer behavior
- Privacy issues
- Purchase decision making
- Response to advertising
- Response to customer service
- Response to reviews
- Spending for goods vs. experiences
- pt. 4. Affluent consumers. Luxury & affluent markets
- Population centers of U.S. influence
- Market surveys
- pt. 5. Customer brand preferences. Brand attraction
- Brand equity
- Customer experience
- Customer loyalty engagement
- Customer satisfaction
- Customer service
- Facebook fan brand loyalty
- Online retailer shopper satisfaction
- pt. 6. Ethnic focus. African-American consumers
- Arab-American consumers
- Asian-American consumers
- Hispanic
- & Latino-American consumers
- Jewish-American consumers
- Muslim-American consumers
- Native-American consumers
- pt. 7. Gender focus. Female consumers
- Male consumers
- pt. 8. Generational focus. Generational comparisons
- Senior customers
- Baby boomer consumers
- Generation X consumers
- Millennial consumers
- pt. 9. Segmentation. College students
- Consumers with disabilities
- Families with children
- Family caregivers
- Gay & lesbian consumers
- Immigrant consumers
- Married couples
- Military consumers
- Pet owners
- Retirees
- Single consumers
- pt. 10. Geodemographics. Megapolitan regions
- Metropolitan profiles
- Metropolitan statistical areas
- Micropolitan statistical areas
- State population profiles
- State economic profiles
- pt. 11. Communities. Americans' views on their communities
- Where Americans want to live
- Relocation
- All-American cities
- Best small towns
- Great places in America
- Appendix A. Academic research centers
- Appendix B. Analysts
- Appendix C. Market research sources
- Appendix D. Periodicals.