Consumer behavior 2014 /

Consumer spending accounts for 69% of the U.S. gross domestic product, or $11.1 trillion. Consumer Behavior, 2014 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their share of this market. It pr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Miller, Richard K. (Richard Kendall), 1946- (Autor), Washington, Kelli D. (Autor)
Autor Corporativo: Richard K. Miller & Associates (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Loganville, GA : Richard K Miller & Associates, [2014]
Edición:10th edition.
Colección:RKMA market research handbook series.
Temas:
Consumer behavior > United States > Statistics.
Marketing research > United States > Statistics.
Marketing research > United States > Handbooks, manuals, etc.
Consumers' preferences > United States > Statistics.
Consumers > United States > Statistics.
Consommateurs > Comportement > États-Unis > Statistiques.
Marketing > Recherche > États-Unis > Statistiques.
Marketing > Recherche > États-Unis > Guides, manuels, etc.
Consommateurs > Préférences > États-Unis > Statistiques.
Consommateurs > États-Unis > Statistiques.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Consumers
Consumers' preferences
Marketing research
United States
manuals (instructional materials)
handbooks.
Handbooks and manuals
Statistics
Statistics.
Handbooks and manuals.
Statistiques.
Guides et manuels.
Acceso en línea:Texto completo

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