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Consumer behavior 2014 /
Consumer spending accounts for 69% of the U.S. gross domestic product, or $11.1 trillion. Consumer Behavior, 2014 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their share of this market. It pr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Loganville, GA :
Richard K Miller & Associates,
[2014]
|
| Edición: | 10th edition. |
| Colección: | RKMA market research handbook series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. | |
| 245 | 1 | 0 | |a Consumer behavior 2014 / |c by Richard K. Miller and Kelli Washington. |
| 250 | |a 10th edition. | ||
| 264 | 1 | |a Loganville, GA : |b Richard K Miller & Associates, |c [2014] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (481 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a RKMA market research handbook series | |
| 546 | |a Text in English. | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a pt. 1. The American consumer. Demographic overview -- Consumer spending -- Retail spending -- Use of time -- Use of media & the Internet -- Consumer income & wealth -- Consumer debt -- pt. 2. Shopping behaviors. Competition between shopping channels -- In-store shopping -- Online shopping -- Mobile shopping -- Peer-to-peer shopping -- pt. 3. Behavior analyses. At home -- Away from home -- Brand loyalty -- Buying American-made -- Buying local -- Consumer confidence -- Customer satisfaction -- Environmentally conscious consumerism -- Gift giving -- Influence of gasoline prices -- Payment preferences -- Post-recession consumer behavior -- Privacy issues -- Purchase decision making -- Response to advertising -- Response to customer service -- Response to reviews -- Spending for goods vs. experiences -- pt. 4. Affluent consumers. Luxury & affluent markets -- Population centers of U.S. influence -- Market surveys -- pt. 5. Customer brand preferences. Brand attraction -- Brand equity -- Customer experience -- Customer loyalty engagement -- Customer satisfaction -- Customer service -- Facebook fan brand loyalty -- Online retailer shopper satisfaction -- pt. 6. Ethnic focus. African-American consumers -- Arab-American consumers -- Asian-American consumers -- Hispanic -- & Latino-American consumers -- Jewish-American consumers -- Muslim-American consumers -- Native-American consumers -- pt. 7. Gender focus. Female consumers -- Male consumers -- pt. 8. Generational focus. Generational comparisons -- Senior customers -- Baby boomer consumers -- Generation X consumers -- Millennial consumers -- pt. 9. Segmentation. College students -- Consumers with disabilities -- Families with children -- Family caregivers -- Gay & lesbian consumers -- Immigrant consumers -- Married couples -- Military consumers -- Pet owners -- Retirees -- Single consumers -- pt. 10. Geodemographics. Megapolitan regions -- Metropolitan profiles -- Metropolitan statistical areas -- Micropolitan statistical areas -- State population profiles -- State economic profiles -- pt. 11. Communities. Americans' views on their communities -- Where Americans want to live -- Relocation -- All-American cities -- Best small towns -- Great places in America -- Appendix A. Academic research centers -- Appendix B. Analysts -- Appendix C. Market research sources -- Appendix D. Periodicals. | |
| 520 | |a Consumer spending accounts for 69% of the U.S. gross domestic product, or $11.1 trillion. Consumer Behavior, 2014 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their share of this market. It presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2014 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups. |c Publisher. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
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| 650 | 0 | |a Marketing research |z United States |v Statistics. | |
| 650 | 0 | |a Marketing research |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Consumers' preferences |z United States |v Statistics. | |
| 650 | 0 | |a Consumers |z United States |v Statistics. | |
| 650 | 6 | |a Consommateurs |x Comportement |z États-Unis |v Statistiques. | |
| 650 | 6 | |a Marketing |x Recherche |z États-Unis |v Statistiques. | |
| 650 | 6 | |a Marketing |x Recherche |z États-Unis |v Guides, manuels, etc. | |
| 650 | 6 | |a Consommateurs |x Préférences |z États-Unis |v Statistiques. | |
| 650 | 6 | |a Consommateurs |z États-Unis |v Statistiques. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
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| 655 | 7 | |a Guides et manuels. |2 rvmgf | |
| 700 | 1 | |a Washington, Kelli D., |e author. | |
| 710 | 2 | |a Richard K. Miller & Associates, |e author, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |a Miller, Richard K. (Richard Kendall), 1946- |t Consumer behavior 2014. |b Tenth edition. |d Loganville, GA : Richard K Miller & Associates [2014] |z 9781577831945 |w (OCoLC)865548223 |
| 830 | 0 | |a RKMA market research handbook series. | |
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