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Connected viewing : selling, streaming & sharing media in the digital era /
As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collec...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media. The result is a wide-ranging analysis of shifting business models, policy matters, technology infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. This book contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers a diverse set of methods and perspectives for studying this critical moment in media culture.-- Publisher description. |
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| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781135081287 113508128X 9781135081294 1135081298 9780203067994 0203067991 9781135081249 1135081247 |