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The Indian Media Business /
<Strong>The Indian Media Business, Fourth Edition</strong> gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi ; Thousand Oaks :
SAGE Publications,
2013.
|
| Edición: | Fourth edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Kohli, Vanita. | |
| 245 | 1 | 4 | |a The Indian Media Business / |c Vanita Kohli-Khandekar. |
| 250 | |a Fourth edition. | ||
| 264 | 1 | |a New Delhi ; |a Thousand Oaks : |b SAGE Publications, |c 2013. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover ; Contents; Foreword; Preface; Acknowledgements; Special Credits; The Future of Indian Media; 1 -- Print; 2 -- Television; 3 -- Film; 4 -- Music ; 5 -- Radio; 6 -- Digital; 7 -- Out-of-home; 8 -- Events; References and Select Bibliography; Index; About the Author. | |
| 520 | |a <Strong>The Indian Media Business, Fourth Edition</strong> gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business.<br /><br />The outstanding feature of the four. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Mass media |z India. | |
| 650 | 6 | |a Médias |z Inde. | |
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| 650 | 7 | |a Mass media. |2 fast |0 (OCoLC)fst01011219 | |
| 651 | 7 | |a India. |2 fast |0 (OCoLC)fst01210276 | |
| 776 | 0 | 8 | |i Print version: |a Kohli, Vanita. |t Indian Media Business. |b Fourth Edition |z 9788132113560 |w (DLC) 2013031350 |w (OCoLC)855209564 |
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