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The Indian Media Business /
<Strong>The Indian Media Business, Fourth Edition</strong> gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi ; Thousand Oaks :
SAGE Publications,
2013.
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| Edición: | Fourth edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | <Strong>The Indian Media Business, Fourth Edition</strong> gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business.<br /><br />The outstanding feature of the four. |
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| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9788132117889 8132117883 8132118014 9788132118015 |