Poetik der Marke : Konsumkultur und literarische Verfahren 1900-2000.
This study shows how the works of E. Edel, T. Mann, I. Keun, W. Koeppen, and C. Kracht reflected the material, semiological, and cultural theory aspects of consumer culture and transformed them into literary devices. The volume considers a range of issues, from product catalogs to fetishization, inc...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Weyand, Björn |
Formato: | Electrónico eBook |
Idioma: | Alemán |
Publicado: |
Berlin :
De Gruyter,
2013.
|
Colección: | Studien und Texte zur Sozialgeschichte der Literatur.
|
Temas: | |
Acceso en línea: | Texto completo |
Ejemplares similares
-
Brand society : how brands transform management and lifestyle /
por: Kornberger, Martin, 1974-
Publicado: (2010) -
Connective branding : building brand equity in a demanding world /
por: Fisher-Buttinger, Claudia
Publicado: (2008) -
What's in a name? : advertising and the concept of brands /
por: Jones, John Philip
Publicado: (2003) -
Zag : the number-one strategy of high-performance brands : a whiteboard overview /
por: Neumeier, Marty
Publicado: (2006) -
Connective branding : building brand equity in a demanding world /
por: Fisher-Buttinger, Claudia
Publicado: (2008)