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Sex in consumer culture : the erotic content of media and marketing /

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Reichert, Tom, Lambiase, Jacqueline
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : L. Erlbaum Associates, 2006.
Colección:LEA's communication series.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as:*What happens when sexual content created for adults reaches chi.
Descripción Física:1 online resource (xxi, 369 pages) : illustrations
Bibliografía:Includes bibliographical references and indexes.
ISBN:9781136684050
1136684050