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Latin americas potential in nation branding : a closer look at brazils, chiles and colombias ...
In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control their nation image. Nation branding activities increade the countrie's competitiveness in the global marketplace, and help to foster the tourism arr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Anchor Academic Publishing,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction
- Main concepts of branding and nation branding
- Nation branding strategy development
- Analysis: nation branding in Latin America
- Discussion
- Conclusion and recommendations.