Cargando…
Latin americas potential in nation branding : a closer look at brazils, chiles and colombias ...
In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control their nation image. Nation branding activities increade the countrie's competitiveness in the global marketplace, and help to foster the tourism arr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Anchor Academic Publishing,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn861552083 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 131025s2015 gw a b 000 0 eng d | ||
| 040 | |a YDXCP |b eng |c YDXCP |d GTA |d OCLCO |d OCLCF |d OCLCQ |d N$T |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 1196088539 | ||
| 020 | |a 3954891425 | ||
| 020 | |a 9783954891429 | ||
| 020 | |a 9783954896424 |q (electronic bk.) | ||
| 020 | |a 3954896427 |q (electronic bk.) | ||
| 035 | |a (OCoLC)861552083 |z (OCoLC)1196088539 | ||
| 043 | |a cl----- |a d------ | ||
| 050 | 4 | |a HF5415.1255 |b .N54 2013 | |
| 082 | 0 | 4 | |a 658.827 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Niesing, Eva. | |
| 245 | 1 | 0 | |a Latin americas potential in nation branding : |b a closer look at brazils, chiles and colombias ... |
| 260 | |a Hamburg : |b Anchor Academic Publishing, |c 2015. | ||
| 300 | |a iv, 173 pages : |b illustrations ; |c 22 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Introduction -- Main concepts of branding and nation branding -- Nation branding strategy development -- Analysis: nation branding in Latin America -- Discussion -- Conclusion and recommendations. | |
| 520 | |a In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control their nation image. Nation branding activities increade the countrie's competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and help attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding, and mostly center their activities on the tourism promotion. -- Publisher description. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Marketing |z Latin America. | |
| 650 | 0 | |a Branding (Marketing) |z Latin America. | |
| 650 | 0 | |a Branding (Marketing) |z Developing countries. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Marketing |z Amérique latine. | |
| 650 | 6 | |a Stratégie de marque |z Amérique latine. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 651 | 7 | |a Developing countries |2 fast | |
| 651 | 7 | |a Latin America |2 fast | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1006931 |z Texto completo |
| 938 | |a YBP Library Services |b YANK |n 11288810 | ||
| 938 | |a EBSCOhost |b EBSC |n 1006931 | ||
| 994 | |a 92 |b IZTAP | ||