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Latin americas potential in nation branding : a closer look at brazils, chiles and colombias ...
In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control their nation image. Nation branding activities increade the countrie's competitiveness in the global marketplace, and help to foster the tourism arr...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Anchor Academic Publishing,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control their nation image. Nation branding activities increade the countrie's competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and help attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding, and mostly center their activities on the tourism promotion. -- Publisher description. |
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| Descripción Física: | iv, 173 pages : illustrations ; 22 cm |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 3954891425 9783954891429 9783954896424 3954896427 |