Cargando…

Thought leadership : prompting businesses to think and learn /

"Thought leadership consists of companies establishing a relationship with and delivering something of value to their customers that aligns with their brand and company value. In the process they go beyond merely selling a product or service and establish their brand and company as the expert i...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Young, Laurie, 1955-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Kogan Page, 2013.
Temas:
Acceso en línea:Texto completo

MARC

LEADER 00000cam a2200000 i 4500
001 EBSCO_ocn861219720
003 OCoLC
005 20231017213018.0
006 m o d
007 cr cnu---unuuu
008 131022s2013 enk ob 001 0 eng d
040 |a TEFOD  |b eng  |e rda  |e pn  |c TEFOD  |d YDXCP  |d N$T  |d IDEBK  |d HEBIS  |d E7B  |d MHW  |d CDX  |d MEAUC  |d EBLCP  |d UMI  |d GGVRL  |d OCLCF  |d DEBSZ  |d TEFOD  |d OCLCQ  |d AGLDB  |d Z5A  |d OCLCQ  |d U3W  |d UKMGB  |d OCLCQ  |d WYU  |d STF  |d AU@  |d BWN  |d OCLCQ  |d OCLCO  |d OCLCQ  |d OCLCO  |d KOGAN  |d OCLCO  |d OCLCQ 
016 7 |a 016765838  |2 Uk 
019 |a 858969093  |a 864831260 
020 |a 9780749465124  |q (electronic bk.) 
020 |a 0749465123  |q (electronic bk.) 
020 |a 129990808X 
020 |a 9781299908086 
020 |z 9780749465117 
020 |z 0749465115 
029 1 |a AU@  |b 000052913200 
029 1 |a DEBBG  |b BV041632790 
029 1 |a DEBBG  |b BV042744487 
029 1 |a DEBSZ  |b 431512418 
029 1 |a DEBSZ  |b 456538348 
029 1 |a UKMGB  |b 016765838 
035 |a (OCoLC)861219720  |z (OCoLC)858969093  |z (OCoLC)864831260 
037 |a 522059  |b MIL 
037 |a 9DE02EC2-C906-4E53-A42E-C31A1DAE8BE4  |b OverDrive, Inc.  |n http://www.overdrive.com 
050 4 |a HD57.7  |b .Y685 2013eb 
072 7 |a BUS  |x 082000  |2 bisacsh 
072 7 |a BUS  |x 041000  |2 bisacsh 
072 7 |a BUS  |x 042000  |2 bisacsh 
072 7 |a BUS  |x 085000  |2 bisacsh 
082 0 4 |a 658.4/092  |2 23 
084 |a BUS071000  |a BUS043000  |a BUS020000  |2 bisacsh 
049 |a UAMI 
100 1 |a Young, Laurie,  |d 1955- 
245 1 0 |a Thought leadership :  |b prompting businesses to think and learn /  |c Laurie Young. 
264 1 |a London :  |b Kogan Page,  |c 2013. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
520 |a "Thought leadership consists of companies establishing a relationship with and delivering something of value to their customers that aligns with their brand and company value. In the process they go beyond merely selling a product or service and establish their brand and company as the expert in that field and differentiate themself from competitors. Laurie Young focuses on the tools, techniques and effects of thought leadership as a marketing principle. His book Thought Leadership provides a topical analysis of what thought leadership is, how it works, how to create a thought leadership strategy and what the results are likely to be. Analyzing both the strengths and weaknesses of this core marketing technique, Young provides marketing strategists with the tools and knowledge required to fully take advantage of this often mysterious, but always effective marketing technique"--  |c Provided by publisher 
520 |a "Thought Leadership is a powerful business tool used by some of the world's leading organisations. It is used extensively in the professions and technology industries. Some budgets for it are bigger than those for global advertising. It has been used by famous individuals to create some of the world's leading advisory businesses, but how do they achieve that position? Thought Leadership is the first book to critically evaluate thought leadership as a serious professional discipline and business tool, exploring how it works, how to create a thought leadership strategy, and the potentially vast rewards of doing so. Laurie Young provides business leaders, senior marketers, individual advisors and functional specialists with the tools and knowledge required to fully exploit the intricacies of this mysterious and often underused, but highly effective, business tool"--  |c Provided by publisher 
588 0 |a Print version record. 
504 |a Includes bibliographical references and index. 
505 0 |a The essence of this book; What it's about; Why it's important; The evidence; A word on terminology; My personal bias; 01 What on earth is Thought Leadership?; Introduction; Initial description; Case study Philips centres on health and well-being; Different types of Thought Leadership; Anatomy of an idea process re-engineering; Related concepts: it's not really ... ; Case study McKinsey gives back; Towards a definition; Summary; 02 Who has used it before? Thought leadership in business history; Introduction; Boulton & Watt use Thought Leadership to start a revolution. 
505 8 |a William Lever uses Thought Leadership to clean upRobert Woodruff uses Thought Leadership to help Coca-Cola grasp the 'American century'; Bernays uses Thought Leadership as 'business propaganda' to help kick-start capitalism and consumerism; Anatomy of an idea globalization comes around again; The Western business world becomes enamoured with ideas; Silicon Valley uses Thought Leadership to hype tech stocks; Businesses develop organizational competence in Thought Leadership; Summary; 03 Where does Thought Leadership come from?; Introduction; First a word on purpose and audience. 
505 8 |a So where does it come from?Case Study IBM's Institute for business value: how to convert Thought Leadership research into revenue; Anatomy of an idea TQM takes off; Crafting and honing candidate ideas; Case study Baines Simmons diffuses Thought Leadership into the aviation industry; Summary; 04 Components of success and failure; Introduction; How Thought Leadership works; The 'dos': elements of success; Case study Russell Reynolds Associates uses Thought Leadership to hunt; Anatomy of an idea shareholder value (SV); The 'don'ts': constraints and failures. 
505 8 |a So, what, then, are the components of good Thought Leadership?Case study Fujitsu applies Jissen-chi; Summary; 05 Communicating and disseminating Thought Leadership; Introduction; First a word on creating and managing the message; The communication methods that have spread Thought Leadership; Case study Richard Susskind thinks on his own; Anatomy of an idea natural beauty: Unilever challenges the beauty myth; Managing the creative content of Thought Leadership programmes; CASE STUDY A leading PR specialist thinks about leaders; Planning the integration of these communication methods and issues. 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
650 0 |a Leadership. 
650 0 |a Marketing  |x Management. 
650 0 |a Organizational effectiveness. 
650 2 |a Leadership 
650 6 |a Leadership. 
650 6 |a Marketing  |x Gestion. 
650 6 |a Efficacité organisationnelle. 
650 7 |a Sales & marketing.  |2 bicssc 
650 7 |a BUSINESS & ECONOMICS  |x Leadership.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x General.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Development  |x Business Development.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Industrial Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management Science.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
650 7 |a Leadership.  |2 fast  |0 (OCoLC)fst00994701 
650 7 |a Marketing  |x Management.  |2 fast  |0 (OCoLC)fst01010209 
650 7 |a Organizational effectiveness.  |2 fast  |0 (OCoLC)fst01047852 
650 7 |a Sales and marketing.  |2 thema 
776 0 8 |i Print version:  |a Young, Laurie, 1955-  |t Thought leadership  |z 9780749465117  |w (DLC) 2013022890  |w (OCoLC)818731248 
856 4 0 |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=524966  |z Texto completo 
938 |a Kogan Page  |b KOGN  |n ePDFKoganPage4365 
938 |a Coutts Information Services  |b COUT  |n 26246307 
938 |a EBL - Ebook Library  |b EBLB  |n EBL1412259 
938 |a ebrary  |b EBRY  |n ebr10768787 
938 |a EBSCOhost  |b EBSC  |n 524966 
938 |a Cengage Learning  |b GVRL  |n GVRL6RCK 
938 |a ProQuest MyiLibrary Digital eBook Collection  |b IDEB  |n cis26246307 
938 |a YBP Library Services  |b YANK  |n 11164079 
994 |a 92  |b IZTAP