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Quantitative research in communication /

Provides a user-friendly, practical discussion of (a) what the procedure is and why it is used, (b) the assumptions underlying the procedure, (c) what to look for when interpreting output, and (d) how to write the results of the analysis in correct APA style.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Allen, Mike, 1959-
Otros Autores: Titsworth, Scott, Hunt, Stephen K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : SAGE, Ã2009.
Temas:
Acceso en línea:Texto completo

MARC

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035 |a (OCoLC)860160381  |z (OCoLC)833765162 
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049 |a UAMI 
100 1 |a Allen, Mike,  |d 1959- 
245 1 0 |a Quantitative research in communication /  |c Mike Allen, Scott Titsworth, Stephen K. Hunt. 
260 |a London :  |b SAGE,  |c Ã2009. 
300 |a 1 online resource (xi, 242 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Cover; Contents; Preface; Chapter 1 -- Introduction to Quantitative Research; Chapter 2 -- Using Statistics in Quantitative Research; Chapter 3 -- Independent Samples or Student's t Test; Chapter 4 -- ONEWAY Analysis of Variance; Chapter 5 -- Factorial ANOVA; Chapter 6 -- Analysis of Covariance; Chapter 7 -- Multivariate ANOVA; Chapter 8 -- Chi-Square Statistic; Chapter 9 -- Simple Bivariate Correlation; Chapter 10 -- Multiple Regression; Chapter 11 -- Factor Analysis; Chapter 12 -- Advanced Modeling Techniques; Chapter 13 -- Meta-Analysis; Appendix A: Critical Values for the t Statistic. 
505 8 |a Appendix B: Critical Values for the Chi-Square StatisticAppendix C: Critical Values for the F Statistic; Appendix D: Critical Values for the r Statistic; Index; About the Authors. 
520 |a Provides a user-friendly, practical discussion of (a) what the procedure is and why it is used, (b) the assumptions underlying the procedure, (c) what to look for when interpreting output, and (d) how to write the results of the analysis in correct APA style. 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
650 0 |a Communication  |x Statistical methods. 
650 0 |a Communication  |x Data processing. 
650 7 |a PSYCHOLOGY  |x Social Psychology.  |2 bisacsh 
650 7 |a Communication  |x Data processing.  |2 fast  |0 (OCoLC)fst00869960 
650 7 |a Communication  |x Statistical methods.  |2 fast  |0 (OCoLC)fst00870016 
700 1 |a Titsworth, Scott. 
700 1 |a Hunt, Stephen K. 
776 0 8 |i Print version:  |z 9781412956963 
856 4 0 |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=562245  |z Texto completo 
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