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Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury /
The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Ithaca, NY :
Paramount Market Pub.,
[2011]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Danziger, Pamela N. | |
| 245 | 1 | 0 | |a Putting the luxe back in luxury : |b how new consumer values are redefining the way we market luxury / |c Pamela N. Danziger. |
| 264 | 1 | |a Ithaca, NY : |b Paramount Market Pub., |c [2011] | |
| 264 | 4 | |c Ã2011 | |
| 300 | |a 1 online resource (xvi, 256 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Introduction: The future for luxury marketers depends on putting the luxe back in luxury -- Marketing begins with understanding the customer: understanding the customer begins with demographics -- Marketing strategy hinges on understanding consumer purchase behavior -- Psychographics tell us why people buy -- Rainmaking in the luxury drought. | |
| 520 | |a The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Luxuries |x Marketing. | |
| 650 | 0 | |a Target marketing. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Cibles (Marketing) | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a Luxuries |x Marketing. |2 fast |0 (OCoLC)fst01004140 | |
| 650 | 7 | |a Target marketing. |2 fast |0 (OCoLC)fst01143138 | |
| 650 | 7 | |a Marketingstrategie |2 gnd | |
| 650 | 7 | |a Luxusgut |2 gnd | |
| 650 | 7 | |a Verbraucherverhalten |2 gnd | |
| 776 | 0 | 8 | |i Print version: |a Danziger, Pamela N. |t Putting the luxe back in luxury |z 9780981986944 |w (DLC) 2011278326 |w (OCoLC)549145718 |
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