Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury /

The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Danziger, Pamela N.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ithaca, NY : Paramount Market Pub., [2011]
Temas:
Luxuries > Marketing.
Target marketing.
Consumer behavior.
Cibles (Marketing)
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketingstrategie
Luxusgut
Verbraucherverhalten
Acceso en línea:Texto completo
Descripción
Sumario:The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding.
Notas:Includes index.
Descripción Física:1 online resource (xvi, 256 pages) : illustrations
ISBN:9781461943617
1461943612

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