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Marketing Library and Information Services II : a Global Outlook.
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The followin...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin :
De Gruyter,
2013.
|
| Colección: | IFLA publications.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 005 | 20231017213018.0 | ||
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| 020 | |a 9783110281040 |q (electronic bk.) | ||
| 020 | |a 311028104X |q (electronic bk.) | ||
| 020 | |a 9783110280869 |q (alk. paper) | ||
| 020 | |a 3110280868 |q (alk. paper) | ||
| 024 | 7 | |a 10.1515/9783110281040 |2 doi | |
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| 050 | 4 | |a Z716.3 .M2927 2013 | |
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| 084 | |a AN 70300 |2 rvk |0 (DE-625)rvk/6242: | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Gupta, Dinesh K. | |
| 245 | 1 | 0 | |a Marketing Library and Information Services II : |b a Global Outlook. |
| 260 | |a Berlin : |b De Gruyter, |c 2013. | ||
| 300 | |a 1 online resource (424 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a IFLA Publications ; |v v. 159 | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Preface; Section 1 Marketing concepts; Marketing Library and Information Services: Connecting from Past to the Future; Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing; Gaining Customer Loyalty: the Ultimate in Marketing; Branding Libraries: the Challenges and Opportunities; Section 2 Excellence in Marketing; Excellence in Marketing: 2002-2012; Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way; Internet Marketing: the Silver Bullet for Web 2.0?; Web-based Marketing. | |
| 505 | 8 | |a Have You Done Your Homework? Five Years on of a Campaign Life-CycleBuilding Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign; Story Tubes Contest: Marketing Libraries in the Digital Age; Happy Days for Welsh Libraries; From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience; Section 3 Marketing in Different Countries and Libraries; Messaouda Boutaba and Nadia Temmar (Algeria); Marketing in Algerian libraries: an Overview. | |
| 505 | 8 | |a Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department ExpertiseManagement and Marketing: an Insight to Developments in German Libraries; Library and Information Services Marketing in Pakistan: a Profil; Relationship Marketing in Brazilian University Libraries; Creating Value for Users of University Libraries: Brazilian View; Being a Library and Being Visible in the Community Today; Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences. | |
| 505 | 8 | |a Marketing as an Access Tool for Public Archives: Guidelines for its Application in LibrariesReaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal; Section 4 E-marketing; E-marketing for Libraries; Digital Marketing Tools Applied to the IE Library; Effective Use of Social Media Marketing for Customer Engagement in Information Organizations; Marketing Strategy to Monitor Library Websites' Functional Performance; Section 5 LIS marketing literature: a global outlook. | |
| 505 | 8 | |a Literature on Marketing of Library and Information Services: an Analysis Based on Google ScholarMarketing Library and Information Services: a Bibliometric Study of IFLA publications; Towards the Global Library: Applying Agenda 21 to Library Marketing. | |
| 520 | |a With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc. | ||
| 504 | |a Includes bibliographical references. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Libraries |x Marketing. | |
| 650 | 0 | |a Information services |x Marketing. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Information services |x Marketing. |2 fast |0 (OCoLC)fst00972723 | |
| 650 | 7 | |a Libraries |x Marketing. |2 fast |0 (OCoLC)fst00997415 | |
| 653 | |a Library marketing. | ||
| 653 | |a marketing. | ||
| 700 | 1 | |a Massisimo, Angels. | |
| 700 | 1 | |a Koontz, Christie. | |
| 776 | 0 | 8 | |i Print version: |a Gupta, Dinesh K. |t Marketing Library and Information Services II : A Global Outlook. |d Berlin : De Gruyter, ©2013 |z 9783110280869 |
| 830 | 0 | |a IFLA publications. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=641899 |z Texto completo |
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| 938 | |a De Gruyter |b DEGR |n 9783110281040 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL893237 | ||
| 938 | |a ebrary |b EBRY |n ebr10786131 | ||
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| 938 | |a YBP Library Services |b YANK |n 10817654 | ||
| 994 | |a 92 |b IZTAP | ||