The dark side of personalization : online privacy concerns influence customer behavior /

Mostrar otras versiones (1)

Hauptbeschreibung 'Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ziesak, Jörg
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Anchor Academic Pub., 2013.
Colección:Compact.
Temas:
Privacy, Right of.
Computer security.
Computer crimes.
Data protection.
Consumer protection.
Computer Security
Consumer Advocacy
Sécurité informatique.
Criminalité informatique.
Protection de l'information (Informatique)
Consommateurs > Protection.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Reference.
BUSINESS & ECONOMICS > Skills.
Computer crimes
Computer security
Consumer protection
Data protection
Privacy, Right of
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The Dark Side of Personalization; TABLE OF CONTENTS; List of Figures; List of Abbreviations; 1 Introduction; 2 Literature Background; 2.1 Personalization vs. Customization; 2.2 Personalization in an Online Marketing Environment; 3 Conceptual Framework and Hypotheses; 3.1 Privacy Concerns and CFIP; 3.2 Control of Personal Data and CFIP; 3.3 Data Gathering Method
  • Overt and Covert Approach; 3.4 Use of Data
  • Authorized Primary Use or Unauthorized Secondary Use; 3.5 Willingness to Transact; 3.6 Customers' Value of Online Personalization; 3.7 Risk Beliefs of Online Personalization.
  • 3.8 Perceived Usefulness of Online Personalization3.9 Moderating Role of Trust Beliefs between Use of Data and CFIP; 4 Research Design and Results; 4.1 Data Collection Process; 4.2 Sample Description; 4.3 Questionnaire Design; 4.4 Measures; 4.5 Scale Validity and Reliability; 4.6 Data Analysis and Results; 4.7 Model Evaluation; 4.8 Main Effects and Path Coefficients; 4.9 Indirect Effects; 4.10 Moderation Analysis; 5 Discussion and Conclusion; 5.1 Theoretical Implications; 5.2 Managerial Implications; 5.3 Limitations and Future Research; Appendices; Appendix A: Antecedents of CFIP.
  • Appendix B: Consequences of CFIPAppendix C: Manipulations; Appendix D: Measurement Constructs; Appendix E: Further conceptual models tested; References.

Ejemplares similares