The dark side of personalization : online privacy concerns influence customer behavior /

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Hauptbeschreibung 'Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ziesak, Jörg
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Anchor Academic Pub., 2013.
Colección:Compact.
Temas:
Privacy, Right of.
Computer security.
Computer crimes.
Data protection.
Consumer protection.
Computer Security
Consumer Advocacy
Sécurité informatique.
Criminalité informatique.
Protection de l'information (Informatique)
Consommateurs > Protection.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Reference.
BUSINESS & ECONOMICS > Skills.
Computer crimes
Computer security
Consumer protection
Data protection
Privacy, Right of
Acceso en línea:Texto completo
Descripción
Sumario:Hauptbeschreibung 'Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent examples of media headlines that deal with the issue of online privacy and personalization. Scholars and managers have repeatedly stated the benefits of personalization which is targeting products and services to individual customers, and constitutes a key element of an interactive marketing strategy. In order to accurately estimate the needs and.
Notas:"Disseminate knowledge"--Cover.
Descripción Física:1 online resource (ix, 52 pages) : illustrations
Bibliografía:Includes bibliographical references.
ISBN:9783954895618
3954895617
3954890615
9783954890613

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