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Systematic chasing for economic success : an innovation management approach for German SME's in drive technology business /
Hauptbeschreibung The industry of the German drive technology is dominated by SME's, and must supply its products to customers around the world. In addition, this industrial segment is challenged by competitors from many other countries, and from customers with a variety of different needs. The...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Anchor Academic Pub.,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Hauptbeschreibung The industry of the German drive technology is dominated by SME's, and must supply its products to customers around the world. In addition, this industrial segment is challenged by competitors from many other countries, and from customers with a variety of different needs. Therefore, there are two questions that arose for SME's. Firstly, 'what is the best strategy to take an advantage in the competition', and secondly, 'how does the strategies can be used in the most efficient way.' The structure, the essential needs and the boundary conditions will be derived. |
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| Notas: | "Disseminate knowledge"--Cover. |
| Descripción Física: | 1 online resource : color illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783954895458 3954895455 |