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Advertising, sex, and post-socialism : women, media, and femininity in the Balkans /

The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ibroscheva, Elza, 1974-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Lexington Books, [2013]
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Sex? please, we are socialist. the ideology of femininity and sex during socialism
  • Advertising and the socialist economy
  • Liberating women : the role of media in defining femininity in the post-socialist transition
  • Of vodka, watermelons and other sexy fruit : advertising and the objectification of women in bulgaria
  • Sex and politics : consuming women's bodies
  • Conclusion.