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Advertising, sex, and post-socialism : women, media, and femininity in the Balkans /
The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cu...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Lexington Books,
[2013]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn856869814 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 130405s2013 mdu ob 000 1 eng | ||
| 010 | |a 2021675594 | ||
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| 019 | |a 856976931 |a 1241859056 |a 1290082183 |a 1300642882 | ||
| 020 | |a 9780739172674 |q ebook | ||
| 020 | |a 0739172670 | ||
| 020 | |z 9780739172667 |q cloth : alk. paper | ||
| 020 | |z 0739172662 |q (cloth ; |q alk. paper) | ||
| 020 | |a 1498557163 | ||
| 020 | |a 9781498557160 | ||
| 029 | 1 | |a DEBSZ |b 493125825 | |
| 029 | 1 | |a DEBSZ |b 431487065 | |
| 029 | 1 | |a DEBSZ |b 397621973 | |
| 029 | 1 | |a CHNEW |b 000634513 | |
| 029 | 1 | |a AU@ |b 000052905793 | |
| 035 | |a (OCoLC)856869814 |z (OCoLC)856976931 |z (OCoLC)1241859056 |z (OCoLC)1290082183 |z (OCoLC)1300642882 | ||
| 043 | |a ed----- | ||
| 050 | 0 | 0 | |a HF5827.85 |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 0 | 0 | |a 659.1082/09496 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Ibroscheva, Elza, |d 1974- | |
| 245 | 1 | 0 | |a Advertising, sex, and post-socialism : |b women, media, and femininity in the Balkans / |c Elza Ibroscheva. |
| 264 | 1 | |a Lanham : |b Lexington Books, |c [2013] | |
| 300 | |a 1 online resource (xxvi, 175 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 161-170) and index. | ||
| 505 | 0 | |a Introduction -- Sex? please, we are socialist. the ideology of femininity and sex during socialism -- Advertising and the socialist economy -- Liberating women : the role of media in defining femininity in the post-socialist transition -- Of vodka, watermelons and other sexy fruit : advertising and the objectification of women in bulgaria -- Sex and politics : consuming women's bodies -- Conclusion. | |
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 520 | |a The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Sex in advertising |z Balkan Peninsula. | |
| 650 | 0 | |a Socialism |z Balkan Peninsula. | |
| 650 | 0 | |a Post-communism |z Balkan Peninsula. | |
| 650 | 6 | |a Sexualité dans la publicité. | |
| 650 | 6 | |a Postcommunisme |z Balkans. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Post-communism. |2 fast |0 (OCoLC)fst01072730 | |
| 650 | 7 | |a Sex in advertising. |2 fast |0 (OCoLC)fst01114455 | |
| 650 | 7 | |a Socialism. |2 fast |0 (OCoLC)fst01123637 | |
| 651 | 7 | |a Balkan Peninsula. |2 fast |0 (OCoLC)fst01241484 | |
| 776 | 0 | 8 | |i Print version: |t Advertising, sex, and post-socialism |d Lanham : Lexington Books, [2013] |z 9780739172667 (cloth : alk. paper) |w (DLC) 2013010615 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=633511 |z Texto completo |
| 938 | |a YBP Library Services |b YANK |n 11082647 | ||
| 938 | |a EBSCOhost |b EBSC |n 633511 | ||
| 938 | |a ebrary |b EBRY |n ebr10754402 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL1352217 | ||
| 994 | |a 92 |b IZTAP | ||