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Survey basics /

A tool to help learning and development professionals design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Phillips, Patricia Pulliam, Phillips, Jack J., 1945- (Autor), Aaron, Bruce C. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Alexandria, Va. : ASTD Press, ©2013.
Colección:ASTD training basics series.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:A tool to help learning and development professionals design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advice to ensure positive response rates and how to design the instrument so that people find it easy to respond. The book includes content on validity and reliability, data analysis, and a chapter describing approaches to displaying data and reporting results.
Notas:Title from title screen.
Descripción Física:1 online resource.
Bibliografía:Includes bibliographical references and index.
ISBN:9781607287834
1607287838