Repairing the athlete's image : studies in sports image restoration /

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"Repairing the Athlete's Image: Studies in Sports Image Restoration, edited by Joseph R. Blaney, Lance Lippert, and J. Scott Smith, present case studies of various athletes, sports, and public relations scenarios with prescriptive advice for those attempting to repair athletic reputations....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Blaney, Joseph R., Lippert, Lance R., Smith, J. Scott
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, MD : Lexington Books, ©2013.
Temas:
Sports > Public relations.
Sports > Public opinion.
Sports in popular culture.
Sports > Relations publiques.
Sports > Opinion publique.
Sports dans la culture populaire.
BUSINESS & ECONOMICS > Advertising & Promotion.
Sports in popular culture
Sports > Public opinion
Sports > Public relations
Acceso en línea:Texto completo
Descripción
Sumario:"Repairing the Athlete's Image: Studies in Sports Image Restoration, edited by Joseph R. Blaney, Lance Lippert, and J. Scott Smith, present case studies of various athletes, sports, and public relations scenarios with prescriptive advice for those attempting to repair athletic reputations. This invaluable study is an essential resource for graduate and upper-level undergraduate courses in sports communication and popular culture."--Provided by publisher.
Descripción Física:1 online resource (vii, 415 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9780739138991
0739138995
1299737897
9781299737891

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