Short introduction to strategic management /
"The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cambridge :
Cambridge University Press,
[2013]
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Colección: | Cambridge short introductions to management.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | "The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike"--Provided by publisher. |
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Descripción Física: | 1 online resource (297 pages) : illustrations |
Bibliografía: | Includes bibliographical references and index. |
ISBN: | 9781107345744 110734574X 9781107341999 110734199X 9781139381642 1139381644 9781107348240 1107348242 |