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Literary advertising and the shaping of British romanticism /
The author argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publisher account books, merchant trade cards, and author letters, this book traces the beginni...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Baltimore :
The Johns Hopkins University Press,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 082 | 0 | 4 | |a 070.50941090/033 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Mason, Nicholas, |d 1970- | |
| 245 | 1 | 0 | |a Literary advertising and the shaping of British romanticism / |c Nicholas Mason. |
| 260 | |a Baltimore : |b The Johns Hopkins University Press, |c 2013. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion : The art of advertising. | |
| 520 | |a The author argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publisher account books, merchant trade cards, and author letters, this book traces the beginnings of many modern advertising methods--including product placement, limited-time offers, and journalistic puffery--to the British book trade during the eighteenth and nineteenth centuries. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Literature publishing |z Great Britain |x History |y 18th century. | |
| 650 | 0 | |a Literature publishing |z Great Britain |x History |y 19th century. | |
| 650 | 0 | |a Authors and publishers |z Great Britain |x History |y 18th century. | |
| 650 | 0 | |a Authors and publishers |z Great Britain |x History |y 19th century. | |
| 650 | 0 | |a Advertising |z Great Britain |x History |y 18th century. | |
| 650 | 0 | |a Advertising |z Great Britain |x History |y 19th century. | |
| 650 | 0 | |a Romanticism |z Great Britain. | |
| 650 | 6 | |a Littérature |x Édition |z Grande-Bretagne |x Histoire |y 18e siècle. | |
| 650 | 6 | |a Littérature |x Édition |z Grande-Bretagne |x Histoire |y 19e siècle. | |
| 650 | 6 | |a Écrivains et éditeurs |z Grande-Bretagne |x Histoire |y 18e siècle. | |
| 650 | 6 | |a Écrivains et éditeurs |z Grande-Bretagne |x Histoire |y 19e siècle. | |
| 650 | 6 | |a Romantisme |z Grande-Bretagne. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Publishing. |2 bisacsh | |
| 650 | 7 | |a Advertising. |2 fast |0 (OCoLC)fst00797511 | |
| 650 | 7 | |a Authors and publishers. |2 fast |0 (OCoLC)fst00821733 | |
| 650 | 7 | |a Literature publishing. |2 fast |0 (OCoLC)fst01000111 | |
| 650 | 7 | |a Romanticism. |2 fast |0 (OCoLC)fst01100133 | |
| 651 | 7 | |a Great Britain. |2 fast |0 (OCoLC)fst01204623 | |
| 648 | 7 | |a 1700-1899 |2 fast | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 776 | 0 | 8 | |i Print version: |a Mason, Nicholas, 1970- |t Literary advertising and the shaping of British romanticism. |d Baltimore : The Johns Hopkins University Press, 2013 |z 9781421409986 |w (DLC) 2012045506 |w (OCoLC)823742041 |
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