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The trojan horse : the growth of commercial sponsorship /
The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has s...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Bloomsbury,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 020 | |z 9781472507389 |q hardcover : alk. paper | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Whannel, Garry. | |
| 245 | 1 | 4 | |a The trojan horse : |b the growth of commercial sponsorship / |c by Deborah Philips and Garry Whannel. |
| 264 | 1 | |a New York, NY : |b Bloomsbury, |c 2013. | |
| 300 | |a 1 electronic resource (278 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |2 rda | ||
| 504 | |a Includes bibliographical references (pages 257-268) and index. | ||
| 505 | 0 | |a The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together? | |
| 588 | |a Description based on print version record; resource not viewed. | ||
| 520 | |a The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more g. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Corporate sponsorship |x History. | |
| 650 | 0 | |a Corporate sponsorship |z Great Britain |x History. | |
| 650 | 6 | |a Parrainage publicitaire |z Grande-Bretagne |x Histoire. | |
| 650 | 6 | |a Parrainage publicitaire |x Histoire. | |
| 650 | 7 | |a Public administration. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Corporate sponsorship. |2 fast |0 (OCoLC)fst00879716 | |
| 651 | 7 | |a Great Britain. |2 fast |0 (OCoLC)fst01204623 | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 700 | 1 | |a Philips, Deborah, |d 1954- | |
| 776 | 0 | 8 | |i Print version: |t The trojan horse |d New York, NY : Bloomsbury, 2013. |z 9781472507389 (hardcover : alk. paper) |w (DLC) 2013002693 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=621994 |z Texto completo |
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