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The trojan horse : the growth of commercial sponsorship /
The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has s...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Bloomsbury,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more g. |
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| Descripción Física: | 1 electronic resource (278 pages) |
| Bibliografía: | Includes bibliographical references (pages 257-268) and index. |
| ISBN: | 9781472508386 1472508386 9781472545145 1472545141 9781472512024 1472512022 |