Entrepreneurial Marketing : Global Perspectives /

This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Sethna, Zubin, Jones, Rosalind, Harrigan, Paul
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Group Pub., ©2013.
Temas:
New business enterprises > Management.
Marketing > Management.
Nouvelles entreprises > Gestion.
Marketing > Gestion.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
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