Entrepreneurial Marketing : Global Perspectives /

This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Sethna, Zubin, Jones, Rosalind, Harrigan, Paul
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Group Pub., ©2013.
Temas:
New business enterprises > Management.
Marketing > Management.
Nouvelles entreprises > Gestion.
Marketing > Gestion.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Acceso en línea:Texto completo
Descripción
Sumario:This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.
Descripción Física:1 online resource (xxvi, 297 pages)
Bibliografía:Includes bibliographical references.
ISBN:9781781907610
1781907617
9781781907870
1781907870
1781907862
9781781907863

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