Social media and integrated marketing communication : a rhetorical approach /

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspectiv...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Persuit, Jeanne M., 1973-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Lexington Books, [2013]
Temas:
Communication in marketing.
Marketing > Social aspects.
Social media.
Communication > Technological innovations.
Social Media
Communication en marketing.
Marketing > Aspect social.
Médias sociaux.
Technologies de l'information et de la communication.
social media.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Communication in marketing
Communication > Technological innovations
Marketing > Social aspects
Social media
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Social media as rhetoric and communication
  • A history and philosophy of integrated marketing communication (IMC)
  • Social media, IMC, and rhetorical decorum
  • Social media, IMC, and the audience
  • Social media, IMC, and communication ethics.

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