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Social media and integrated marketing communication : a rhetorical approach /
Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspectiv...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Lexington Books,
[2013]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Persuit, Jeanne M., |d 1973- | |
| 245 | 1 | 0 | |a Social media and integrated marketing communication : |b a rhetorical approach / |c Jeanne M. Persuit. |
| 264 | 1 | |a Lanham : |b Lexington Books, |c [2013] | |
| 300 | |a 1 online resource (133 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 117-127) and index. | ||
| 505 | 0 | |a Social media as rhetoric and communication -- A history and philosophy of integrated marketing communication (IMC) -- Social media, IMC, and rhetorical decorum -- Social media, IMC, and the audience -- Social media, IMC, and communication ethics. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher; resource not viewed. | |
| 520 | |a Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Communication |x Technological innovations. | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Communication en marketing. | |
| 650 | 6 | |a Marketing |x Aspect social. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 6 | |a Technologies de l'information et de la communication. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 650 | 7 | |a Communication |x Technological innovations |2 fast | |
| 650 | 7 | |a Marketing |x Social aspects |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 776 | 0 | 8 | |i Print version: |t Social media and integrated marketing communication. |d Lanham : Lexington Books, [2013] |z 9780739171134 |w (DLC) 2013025844 |
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