Social media and integrated marketing communication : a rhetorical approach /

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspectiv...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Persuit, Jeanne M., 1973-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Lexington Books, [2013]
Temas:
Communication in marketing.
Marketing > Social aspects.
Social media.
Communication > Technological innovations.
Social Media
Communication en marketing.
Marketing > Aspect social.
Médias sociaux.
Technologies de l'information et de la communication.
social media.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Communication in marketing
Communication > Technological innovations
Marketing > Social aspects
Social media
Acceso en línea:Texto completo
Descripción
Sumario:Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Descripción Física:1 online resource (133 pages)
Bibliografía:Includes bibliographical references (pages 117-127) and index.
ISBN:9780739171141
0739171143
1299743390
9781299743397
1498516165
9781498516167

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