Practical web analytics for user experience : how analytics can help you understand your users /

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Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Beasley, Michael, 1980-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Morgan Kaufmann, an imprint of Elsevier, [2013]
Temas:
Web usage mining.
Internet users > Attitudes.
Web site development.
Analyse du comportement des internautes.
Internautes > Attitudes.
Sites Web > Développement.
COMPUTERS > Enterprise Applications > Business Intelligence Tools.
COMPUTERS > Intelligence (AI) & Semantics.
Acceso en línea:Texto completo
Search Result 1
Practical web analytics for user experience : how analytics can help you understand your users /
por Beasley, Michael, 1980-
Publicado 2013
Texto completo (Requiere registro previo con correo institucional)
Electrónico eBook
Search Result 2
Practical web analytics for user experience : how analytics can help you understand your users /
por Beasley, Michael, 1980-
Publicado 2013
Texto completo
Electrónico eBook
Search Result 3
Practical web analytics for user experience : how analytics can help you understand your users /
por Beasley, Michael, 1980-
Publicado 2013
Texto completo
Electrónico eBook
Mostrar todas las versiones(4)

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