Practical web analytics for user experience : how analytics can help you understand your users /
Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more.
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Amsterdam :
Morgan Kaufmann, an imprint of Elsevier,
[2013]
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Part 1. Introduction to web analytics
- part 2. Learning about users through web analytics
- part 3. Advanced topics.