Cargando…
Practical web analytics for user experience : how analytics can help you understand your users /
Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam :
Morgan Kaufmann, an imprint of Elsevier,
[2013]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn852159284 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 130708s2013 ne a ob 001 0 eng d | ||
| 010 | |z 2013010542 | ||
| 040 | |a N$T |b eng |e pn |c N$T |d UIU |d OCLCA |d YDXCP |d ORU |d TEFOD |d UPM |d GGVRL |d TEFOD |d OCLCQ |d LOA |d ICA |d LVT |d COCUF |d AGLDB |d CNNOR |d Z5A |d PIFAG |d FVL |d LIV |d OCLCQ |d U3W |d OCLCF |d STF |d WRM |d D6H |d COO |d VTS |d INT |d VT2 |d OCLCQ |d OTZ |d WYU |d A6Q |d M8D |d UKAHL |d OCLCQ |d TUHNV |d OCLCO |d COM |d OCLCO |d OCLCQ |d OCLCA | ||
| 019 | |a 962189358 |a 972040314 |a 992085603 |a 1037796909 |a 1038647598 |a 1055390936 |a 1065697955 |a 1081223723 |a 1083552693 |a 1103250560 |a 1129348276 |a 1137146133 |a 1192348751 |a 1228552236 |a 1240520285 |a 1243594697 | ||
| 020 | |a 9780124046948 |q (electronic bk.) | ||
| 020 | |a 0124046940 |q (electronic bk.) | ||
| 020 | |z 0124046193 | ||
| 020 | |z 9780124046191 | ||
| 029 | 1 | |a DEBBG |b BV042314333 | |
| 029 | 1 | |a DEBSZ |b 405349637 | |
| 029 | 1 | |a DEBSZ |b 481274197 | |
| 029 | 1 | |a NZ1 |b 15193699 | |
| 029 | 1 | |a NZ1 |b 16175277 | |
| 035 | |a (OCoLC)852159284 |z (OCoLC)962189358 |z (OCoLC)972040314 |z (OCoLC)992085603 |z (OCoLC)1037796909 |z (OCoLC)1038647598 |z (OCoLC)1055390936 |z (OCoLC)1065697955 |z (OCoLC)1081223723 |z (OCoLC)1083552693 |z (OCoLC)1103250560 |z (OCoLC)1129348276 |z (OCoLC)1137146133 |z (OCoLC)1192348751 |z (OCoLC)1228552236 |z (OCoLC)1240520285 |z (OCoLC)1243594697 | ||
| 037 | |a 6CEE25E6-A906-45D1-9532-8A0F1E7F2497 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a ZA4235 |b .B43 2013eb | |
| 072 | 7 | |a COM |x 005030 |2 bisacsh | |
| 072 | 7 | |a COM |x 004000 |2 bisacsh | |
| 082 | 0 | 4 | |a 006.3 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Beasley, Michael, |d 1980- | |
| 245 | 1 | 0 | |a Practical web analytics for user experience : |b how analytics can help you understand your users / |c Michael Beasley. |
| 260 | |a Amsterdam : |b Morgan Kaufmann, an imprint of Elsevier, |c [2013] | ||
| 300 | |a 1 online resource (xv, 234 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Part 1. Introduction to web analytics -- part 2. Learning about users through web analytics -- part 3. Advanced topics. | |
| 520 | |a Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Web usage mining. | |
| 650 | 0 | |a Internet users |x Attitudes. | |
| 650 | 0 | |a Web site development. | |
| 650 | 6 | |a Analyse du comportement des internautes. | |
| 650 | 6 | |a Internautes |x Attitudes. | |
| 650 | 6 | |a Sites Web |x Développement. | |
| 650 | 7 | |a COMPUTERS |x Enterprise Applications |x Business Intelligence Tools. |2 bisacsh | |
| 650 | 7 | |a COMPUTERS |x Intelligence (AI) & Semantics. |2 bisacsh | |
| 650 | 7 | |a Web site development. |2 fast |0 (OCoLC)fst01173243 | |
| 650 | 7 | |a Web usage mining. |2 fast |0 (OCoLC)fst01173271 | |
| 776 | 0 | 8 | |i Print version: |a Beasley, Michael, 1980- |t Practical web analytics for user experience. |d Amsterdam : Morgan Kaufmann, an imprint of Elsevier, [2013] |z 0124046193 |w (DLC) 2013010542 |w (OCoLC)841050175 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=485273 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH25541612 | ||
| 938 | |a EBSCOhost |b EBSC |n 485273 | ||
| 938 | |a Cengage Learning |b GVRL |n GVRL6ZMD | ||
| 938 | |a YBP Library Services |b YANK |n 10827872 | ||
| 994 | |a 92 |b IZTAP | ||