Practical web analytics for user experience : how analytics can help you understand your users /

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Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Beasley, Michael, 1980-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Morgan Kaufmann, an imprint of Elsevier, [2013]
Temas:
Web usage mining.
Internet users > Attitudes.
Web site development.
Analyse du comportement des internautes.
Internautes > Attitudes.
Sites Web > Développement.
COMPUTERS > Enterprise Applications > Business Intelligence Tools.
COMPUTERS > Intelligence (AI) & Semantics.
Acceso en línea:Texto completo
Descripción
Sumario:Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more.
Descripción Física:1 online resource (xv, 234 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780124046948
0124046940

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