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Act like it's your business : branding and marketing strategies for actors /
In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that br...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
The Scarecrow Press, Incorporated,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Act I: Preparing for your career: What is in your control? Scene 1: Begin with goals
- Scene 2: What is branding?
- Scene 3: How does an actor begin to craft a brand?
- Scene 4: You have a brand; now what do you do with it?
- Scene 5: The six 'be's"
- Entr'acte. Act II: Putting it into practice. Scene 1: General audition technique
- Scene 2: Agents and casting directors
- Scene 3: Equity versus non-equity
- Scene 4: Contracts and taking/ turning down work
- Scene 5: Networking
- Scene 6: The cities project
- Bows.