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Act like it's your business : branding and marketing strategies for actors /

In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that br...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Flom, Jonathan, 1977-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : The Scarecrow Press, Incorporated, 2013.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Flom, Jonathan,  |d 1977- 
245 1 0 |a Act like it's your business :  |b branding and marketing strategies for actors /  |c Jonathan Flom. 
264 1 |a Lanham :  |b The Scarecrow Press, Incorporated,  |c 2013. 
300 |a 1 online resource (xv, 247 pages) 
336 |a text  |b txt  |2 rdacontent 
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504 |a Includes bibliographical references (page 241) and index. 
588 |a Description based on print version record and CIP data provided by publisher; resource not viewed. 
505 0 |a Act I: Preparing for your career: What is in your control? Scene 1: Begin with goals -- Scene 2: What is branding? -- Scene 3: How does an actor begin to craft a brand? -- Scene 4: You have a brand; now what do you do with it? -- Scene 5: The six 'be's" -- Entr'acte. Act II: Putting it into practice. Scene 1: General audition technique -- Scene 2: Agents and casting directors -- Scene 3: Equity versus non-equity -- Scene 4: Contracts and taking/ turning down work -- Scene 5: Networking -- Scene 6: The cities project -- Bows. 
520 |a In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website ... 
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650 7 |a Acting  |x Vocational guidance  |2 fast 
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