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Act like it's your business : branding and marketing strategies for actors /

In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that br...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Flom, Jonathan, 1977-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : The Scarecrow Press, Incorporated, 2013.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website ...
Descripción Física:1 online resource (xv, 247 pages)
Bibliografía:Includes bibliographical references (page 241) and index.
ISBN:9780810891609
0810891603