Advertising and anthropology : ethnographic practice and cultural perspectives /
"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive live...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Malefyt, Timothy de Waal |
Otros Autores: | Morais, Robert J. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
London :
Berg Publishers,
2012.
|
Edición: | English ed. |
Temas: | |
Acceso en línea: | Texto completo |
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