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Review of marketing research. Vol. 10 /
Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experien...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, U.K. :
Emerald,
2013.
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| Colección: | Review of marketing research,
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction : analyzing accumulated knowledge and influencing the future / Naresh K. Malhotra
- Assortment variety : too much of a good thing? / Barbara E. Kahn, Evan Weingarten, Claudia Townsend
- Consumer experience and experiential marketing : a critical review / Bernd Schmitt, Lia Zarantonello
- Customer reactions to conflict management : a review and empirical evidence from two service industries / Nelson Oly Ndubisi, Naresh K. Malhotra, Gina L. Miller
- Designing and pricing digital content products and services : a research review / P.K. Kannan
- All signals are not created equal : managers choice of signal under information asymmetry in competitive markets / Akshay R. Rao, Amna Kirmani, Haipeng Chen
- Nation equity : integrating the multiple dimensions of country of origin effects / Durairaj Maheswaran, Cathy Yi Chen, Junhong He
- How emerging markets are reshaping the innovation architecture of global firms / Venkatesh Shankar, Nicole Hanson
- An introduction to audio and visual research and applications in marketing / Li Xiao, Hye-jin Kim, Min Ding
- Measuring value-in-context from a service-dominant logics perspective / Helge Löbler, Marco Hahn.