Review of marketing research. Vol. 10 /
Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experien...
Clasificación: | Libro Electrónico |
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Otros Autores: | Malhotra, Naresh K. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bingley, U.K. :
Emerald,
2013.
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Colección: | Review of marketing research,
|
Temas: | |
Acceso en línea: | Texto completo |
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