PR and communication in local government and public services /

A practical and accessible text on both internal and external communication for those working in local councils and in the provision of public services, this book offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. In the UK's current climat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Brown, John
Otros Autores: Gaudin, Pat, Moran, Wendy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : KoganPage, 2013.
Colección:PR in practice series.
Temas:
Communication in public administration > Great Britain.
Local government > Public relations > Great Britain.
POLITICAL SCIENCE > Public Affairs & Administration.
Communication in public administration
Local government > Public relations
Great Britain
Acceso en línea:Texto completo
Descripción
Sumario:A practical and accessible text on both internal and external communication for those working in local councils and in the provision of public services, this book offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Given changes in the media - from the rise of social communications such as Twitter and Facebook, through to web access for.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780749466176
0749466170
129968713X
9781299687134

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