Tourism marketing : on both sides of the counter /

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Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Advances in Tourism Marketing Conference Maribor, Slovenia
Otros Autores: Kozak, Metin, 1968-, Andreu, Luisa, Gnoth, Juergen, Lebe, Sonja Sibila, Fyall, Alan
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne : Cambridge Scholars Publishing, 2013.
Temas:
Tourism > Marketing > Congresses.
Service industries > Marketing > Congresses.
Services (Industrie) > Marketing > Congrès.
Tourism industry.
Hospitality industry.
Travel & holiday.
SCIENCE > Earth Sciences > Geography.
TRAVEL > Budget.
TRAVEL > Hikes & Walks.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Parks & Campgrounds.
Service industries > Marketing
Tourism > Marketing
Tourismus
Marketing
Conference papers and proceedings
Acceso en línea:Texto completo
Tabla de Contenidos:
  • INTRODUCTION; PART 1; CHAPTER ONE; CHAPTER TWO; PART 2; CHAPTER THREE; CHAPTER FOUR; PART 3; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; PART 4; CHAPTER EIGHT; CHAPTER NINE; CHAPTER TEN; PART 5; CHAPTER ELEVEN; CHAPTER TWELVE; CHAPTER THIRTEEN; CHAPTER FOURTEEN; CHAPTER FIFTEEN; SUBJECT INDEX

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