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Tourism marketing : on both sides of the counter /
Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , , , , |
| Formato: | Electrónico Congresos, conferencias eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 111 | 2 | |a Advances in Tourism Marketing Conference |n (4th : |d 2011 : |c Maribor, Slovenia) | |
| 245 | 1 | 0 | |a Tourism marketing : |b on both sides of the counter / |c edited by Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila Lebe and Alan Fyall. |
| 260 | |a Newcastle upon Tyne : |b Cambridge Scholars Publishing, |c 2013. | ||
| 300 | |a 1 online resource (xii, 281 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a INTRODUCTION; PART 1; CHAPTER ONE; CHAPTER TWO; PART 2; CHAPTER THREE; CHAPTER FOUR; PART 3; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; PART 4; CHAPTER EIGHT; CHAPTER NINE; CHAPTER TEN; PART 5; CHAPTER ELEVEN; CHAPTER TWELVE; CHAPTER THIRTEEN; CHAPTER FOURTEEN; CHAPTER FIFTEEN; SUBJECT INDEX | |
| 520 | |a Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year's conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to manageri... | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Tourism |x Marketing |v Congresses. | |
| 650 | 0 | |a Service industries |x Marketing |v Congresses. | |
| 650 | 6 | |a Services (Industrie) |x Marketing |v Congrès. | |
| 650 | 7 | |a Tourism industry. |2 bicssc | |
| 650 | 7 | |a Hospitality industry. |2 bicssc | |
| 650 | 7 | |a Travel & holiday. |2 bicssc | |
| 650 | 7 | |a SCIENCE |x Earth Sciences |x Geography. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Budget. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Hikes & Walks. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Museums, Tours, Points of Interest. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Parks & Campgrounds. |2 bisacsh | |
| 650 | 7 | |a Service industries |x Marketing |2 fast | |
| 650 | 7 | |a Tourism |x Marketing |2 fast | |
| 650 | 7 | |a Tourismus |2 gnd | |
| 650 | 7 | |a Marketing |2 gnd | |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 700 | 1 | |a Kozak, Metin, |d 1968- | |
| 700 | 1 | |a Andreu, Luisa. | |
| 700 | 1 | |a Gnoth, Juergen. | |
| 700 | 1 | |a Lebe, Sonja Sibila. | |
| 700 | 1 | |a Fyall, Alan. | |
| 776 | |z 1-4438-4259-1 | ||
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=553562 |z Texto completo |
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