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008 130304s2013 nyua ob 001 0 eng
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019 |a 958854706  |a 959423062  |a 1085945488 
020 |a 9781626181540  |q ebook 
020 |a 1626181543 
020 |z 9781626181182  |q hardcover 
020 |z 1626181187 
024 8 |a 40022473048 
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082 0 0 |a 305.8001  |2 23 
049 |a UAMI 
245 0 0 |a Transforming ethnography: user experience methods and practices /  |c Editors, Sasanka V. Prabhala and Subhashini Ganapathy. 
264 1 |a New York :  |b Nova Science Publishers, Incorporated,  |c [2013] 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Focus on civilizations and cultures 
504 |a Includes bibliographical references and index. 
588 |a Description based on print version record and CIP data provided by publisher. 
505 0 |a TRANSFORMING ETHNOGRAPHY: USER EXPERIENCE METHODS AND PRACTICES; TRANSFORMING ETHNOGRAPHY: USER EXPERIENCE METHODS AND PRACTICES; Library of Congress Cataloging-in-Publication Data; Contents; Preface; Chapter 1: Ethnography: History, Applications and Trends; ABSTRACT; INTRODUCTION; METHODS; APPLICATIONS; TRENDS; REFERENCES; Chapter 2: Participant Observations as a Means to Enhance Student Understanding of Ethnographic Research; ABSTRACT; INTRODUCTION; PROJECT INSTRUCTIONS; STUDENT PROJECTS; STUDENT PROJECT #1 (THE BIKE PATH-JASON L.); STUDENT PROJECT #2 -- THE DOG PARK (ANTHONELLI W.). 
505 8 |a STUDENT PROJECT #3 -- THE MALL PLAY LAND (GREG M.)INSTRUCTOR PERSPECTIVE; CONCLUSION; REFERENCES; Chapter 3: Food Services and Student Life: A Business Anthropological Case Study; ABSTRACT; INTRODUCTION; THE UNIVERSITY AND ITS FOOD SERVICE; METHODOLOGIES AND RESEARCH PROCESS; FINDINGS AND DISCUSSION; FOOD SERVICES' INFLUENCES ON STUDENT'S HEALTH; FOOD SERVICES' INFLUENCES ON STUDENT'S LEARNING EFFECT; FOOD SERVICES' INFLUENCES ON STUDENT'S MENTAL OUTLOOK; FOOD SERVICES' INFLUENCES ON STUDENT'S HAPPINESS; FOOD SERVICES' INFLUENCES ON STUDENT'S SATISFACTION. 
505 8 |a SHOULD FOOD SERVICES BE REGARDED AS A MEASURE GAUGE OF SCHOOL'S PERFORMANCE EVALUATION?THE IMPROVEMENT ASPECTS OF SCHOOL FOOD SERVICES; OTHER OPINIONS OR SUGGESTIONS; QUESTIONNAIRE SURVEY; CONCLUSION; REFERENCES; Chapter 4: Developing the Intel Extreme Tuning Utility User Experience; ABSTRACT; INTRODUCTION; XTU USER CENTERED DESIGN; INTERNAL INTERVIEWS; EXTREME TUNING UTILITY USER EXPERIENCE TESTING; DESIGN PROCESS; PROTOTYPE USER EXPERIENCE TESTING; FORMATIVE USER EXPERIENCE TESTING; CONCLUSION; REFERENCES; Chapter 5: Ultrabooks and UX: When Users Inform Product Strategy; ABSTRACT. 
505 8 |a INTRODUCTIONBACKGROUND; CASE STUDY: TOUCH ON CLAMSHELL DEVICES; WHEN USERS INFORM PRODUCT STRATEGY; CONCLUSION AND RECOMMENDATIONS; REFERENCES; Chapter 6: Designing Multimedia Solutions for Television Widget Channel and Beyond; ABSTRACT; INTRODUCTION; GLOBAL ETHNOGRAPHIC TELEVISION RESEARCH; WIDGET CHANNEL DESIGN AND DEVELOPMENT; USER EXPERIENCE ASSESSMENT FINDINGS; CONCLUSION; ACKNOWLEDGMENT; NOTES; REFERENCES; Chapter 7: Ethnography for Enterprise Solutions; ABSTRACT; INTRODUCTION; UXA WITHIN THE ENTERPRISE; UXA INTERCEPTS IN PRODUCT LIFECYCLE; LIMITATIONS TO ENTERPRISE UXA METHODS. 
505 8 |a ETHNOGRAPHY THROUGH ENTERPRISE LENSESETHNOGRAPHICALLY DESIGNED ENTERPRISE SOLUTIONS; ADAPTING ETHNOGRAPHY -- NOT ADOPTING; CASE STUDY: SERVICE MANAGEMENTAT A LARGE TECHNOLOGYCOMPANY: HOW CAN SERVICE DESKS OPERATE MORE EFFICIENTLY?; CONCLUSION; REFERENCES; Chapter 8: Postmodernism and Design Ethnography ; ABSTRACT; INTRODUCTION; POSTMODERNISM AND EXPANDED DEFINITION OF CULTURAL ACCESS; SHARED NARRATIVE; ETHNOGRAPHY IN THE CORPORATE SETTING; ETHNOGRAPHIC RESEARCH: MIXED METHODS AND TRIANGULATION; CONCLUSION; REFERENCES; Chapter 9: Affective Cues for Usability Evaluation; ABSTRACT. 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
650 0 |a Ethnology  |x Methodology. 
650 0 |a Business anthropology  |x Methodology. 
650 6 |a Ethnologie  |x Méthodologie. 
650 6 |a Affaires  |x Aspect anthropologique  |x Méthodologie. 
650 7 |a SOCIAL SCIENCE  |x Anthropology  |x Cultural.  |2 bisacsh 
650 7 |a SOCIAL SCIENCE  |x Discrimination & Race Relations.  |2 bisacsh 
650 7 |a SOCIAL SCIENCE  |x Ethnic Studies  |x General.  |2 bisacsh 
650 7 |a SOCIAL SCIENCE  |x Minority Studies.  |2 bisacsh 
650 7 |a Business anthropology  |x Methodology  |2 fast 
650 7 |a Ethnology  |x Methodology  |2 fast 
650 7 |a Ethnologie  |2 gnd 
650 7 |a Ökonomische Anthropologie  |2 gnd 
650 7 |a Methode  |2 gnd 
700 1 |a Prabhala, Sasanka V. 
776 0 8 |i Print version:  |t Transforming ethnography: user experience methods and practices  |d New York : Nova Science Publishers, Inc., [2013]  |z 9781626181182 (hardcover)  |w (DLC) 2013003864 
830 0 |a Focus on civilizations and cultures. 
856 4 0 |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=582256  |z Texto completo 
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